Thursday, November 20, 2008

Tiffany & Co, Why Do You Mock Me?

I've had a relationship with Tiffany & Co much like a love affair. It started with instant attraction, transformed quickly into obsession, then evolved into the deep respect and admiration I have for her (it's a jewellery store, of course it's a "her"!) today.

My first Tiffany purchase as made on eBay. A second-hand Elsa Peretti Open Heart charm and necklace. Over the years my collection has grown, and my love for each piece has matured into a life-long passion that I fear can't be abated.

Why Tiffany's? Who knows. Could be the Audrey factor, could be the adorable little blue boxes, or it could be, as said by Holly Golightly about the iconic store on Fifth Avenue New York, "(Tiffany's) calms me down right away... nothing very bad could happen to you there".

Tiffany's have recently opened an Australian online website that is e-commerce enabled. I'm not sure if I approve! While it makes it easier to look at prices and impulse buy a pretty piece or two, it takes away from the buying experience that is what I love about Tiffany's - the calm, elegant store with its graceful, polite attendants and row after row of sparkly jewels.

However, the new website is how I have ended up falling in love all over again with their new range of delicate pieces. Pictured below is a bracelet that I am lusting after to be the next token of my long-term relationship with Tiffany's - another Elsa Peretti piece coincidentally. As it's quite $$, I think I might either save up for this one a little at a time, or wait until I feel I can rationalise taking my relationship to the next level ... is it delusion that comes next?

1 comment:

Shelley said...

That's nice. Is there a new webiste?